In the fast-paced world of online business, where attention spans are shorter than a cat video, your landing page is the secret weapon to grab those leads and convert them into loyal customers.
As someone who has a website – what could be your possible nightmares?
A low-speed landing page, delay in loading, unappealing graphics and images, cluttered text, broken links, what else? This much is enough to haunt you or your business growth.
As you move ahead in this blog, we’ll reveal what stats actually say about the landing pages and why experts suggest new businesses should opt for one. Well, not really one but many of them. We hope to deliver you some valuable insights and statistics that may help you get answers to why your business needs landing pages to convert clicks into conversions. Let’s dive in!
#1 The more no. of landing pages, the more leads it will generate
“Marketing experts have discovered that businesses experience a 55% increase in potential leads when they have landing pages from 10 to 15 on their website”
So, here’s the deal with landing pages – they’re like the secret weapon in the business world. Everyone talks about them, but not everyone fully understands why they’re so important. Sure, they can turn curious clickers into paying customers, but there’s a sneaky detail most marketers miss, the more landing pages in your directory, the more proficiently they’ll serve the purpose of each ad campaign.
See, it’s not just about creating one generic landing page for your business while you have multiple services to offer and create hype about.
Some websites, especially the old vintage players, stock multiple landing pages, each with its own purpose. It’s like having a squad of superheroes, each with a specific power. These pages grab user attention, lead them by the hand through the sales journey, and, if you’re feeling ambitious, you might even want a unique landing page for every ad campaign you throw out there. It’s like tailoring a suit for every occasion – it just fits better.
#2 Poor loading speed? You lose potential leads.
Humans have an attention span of 8 seconds which is less than a goldfish. Many may have heard about this but here is what science says. Unless you’re a good storyteller, you can’t hook people to your message for too long.
So you typically get those 8 seconds to make or break your ad’s message. Don’t waste precious time making your audience wait for the page to fully load.
If the page takes almost 3 seconds to load, the bounce rate is increased by 32%, and by the time it loads after 5 seconds, the bounce rate has skyrocketed to 123%. Here’s the insight from Google.
#3 Mobile-optimized landing pages are the key
Mobile is super crucial these days, maybe even more than desktop. For businesses, having a mobile-friendly website is a game-changer. If your site looks awesome on a smartphone, you’re not just keeping visitors around, you’re pulling in new ones too.
Did you know that 70% of folks surfing the web are doing it from their mobiles? And that number’s only going up as more people ditch their old-school computers for smartphones.
Check this out – 86% of the coolest landing pages out there are mobile-friendly.
Here’s the deal: if your landing page isn’t rocking the mobile optimization, well, it’s pretty much waving goodbye to any chance of survival.
With the increasing usage of mobile phones, here’s another fact check. Only 50% of landing pages are optimized for mobile. Alarming right? If you’re one of those 50% of marketers who haven’t spruced up your landing page for mobile yet, it’s time to get on that ASAP. You may check our services for high-speed landing pages delivered to you in just 3 days.
#4 Interactive landing pages are a new trend
In a world flooded with static web pages, people have, kind of, gotten numb to the usual sales-focused landing pages. Nowadays, consumers crave more personalized and memorable experiences when they hit a landing page. This realization is making designers and marketers rethink their approach, shifting towards creating landing pages that go beyond just looking good with cool visuals and videos. The trend in 2016 is leaning heavily toward landing pages that get users involved with interactive stuff.
So, check this out – dynamic landing pages outperform regular ones by a whopping 25.2% when it comes to converting mobile users.
And here’s a little extra flavor for you: throwing in clickable elements on your landing page content is a game-changer. Appealing graphics and short, captivating story images not only amp up your page but also make it more shareable on social media. The easier it is for people to share your pages organically, the more traffic you’ll be pulling into your lead funnel without shelling out cash for PPC ads.
If you’re thinking about adding interactive elements to your landing page, it’s crucial that these elements grab your audience’s attention right from the start. Everything, from the interactive bits to the overall vibe of the design, needs to work together to make visitors curious about your brand and want to stick around.
#5 Great CTAs, great conversions
Alright, so here’s the lowdown on why a killer call to action is like the MVP of any online campaign. Basically, if you’re not crystal clear about what you want your audience to do, they’re just gonna be lost in the digital crowd.
Now, when it comes to landing pages, those CTA buttons are the real deal. They can either seal the deal or be the reason you’re upset over lost conversions.
The trick? Create some personalized calls-to-action (CTA). Like, tailor them to each individual. And here’s where it gets fancy – throw in some dynamic CTAs.
These are like genius-level personalized CTAs that change based on stuff like where your visitor is, what browser they’re using, or even the device they’re on. Research says that these personalized CTAs can boost conversions by 202%. Interesting right?
So, whether you’re hustling in e-commerce or running a lead-gen site, picking on a CTA with a personal touch is a smart move.
Hey, just a heads-up – if you go with the word “submit” as your call-to-action (CTA), it could drop your conversion rates by 3%, so maybe steer clear of that.
And it’s not just for CTAs – spice up your landing page, website, or marketing game with dynamic content. It’s the secret sauce for dishing out offers and experiences that your audience can’t resist. Check out more here.
#6 Testimonials build credibility
When you’re setting up a landing page, you think about what goes down after someone hits that click button.
Once people land on your site, they get to do something, and that’s where those testimonials come in.
Testimonials are like the MVPs of landing pages because people dig that third-party street cred – it’s been proven time and time again.
Check this out: a recent study spilled the beans that 36% of the great landing pages had testimonials from happy customers or clients. And get this, the study says folks trust an online review from a random person on a company’s site just as much as they trust their buddy’s recommendation. Like, 88% of people are vibing with online reviews as seriously as personal suggestions from friends or family.
#7 Addressing concerns boosts conversion by 80%
So, here’s the deal: people just want to know where and how their info is being used. If you’re straight up about what you’re gonna do with their data, they’re more likely to trust you and actually do what you want them to do. Like, if your ad is all, ‘Hey, want to get more freelance projects?’ and your page promises an insightful e-book about tips and tricks, just be real and say, ‘Fill out this form, and you’ll get the e-book’.
Nobody’s into tossing their deets into the abyss and getting bombarded with a gazillion emails. So, honesty is the name of the game. It’s not just the right thing to do – it can seriously boost your chances of getting people on board. Learn more.
The nightmares of slow loading, unattractive visuals, and broken links haunt the potential success of any website. As we delved into the world of creating great landing pages, it became clear these are more than just your regular web pages.
We found out that speed and mobile-friendly vibes are crucial, and interactive content is the cool kid on the block. Having killer CTAs is a big deal – they’re like the secret weapon for boosting conversions. Testimonials are like the sidekicks, giving that extra credibility boost. And here’s a cool stat: being transparent about user concerns can boost conversions by a whopping 80%.
In a nutshell, landing pages are crucial for business – they’ve got a lot of tricks up their sleeves. With the digital world always changing, keeping up with what works is more than just a trend – it’s a must for any business. So, it’s not just about having any landing page; it’s about having the right ones that connect, captivate, and convert.